What is targeted advertising?

In this article we are going to talk about a method of advertising called targeting. You will have seen examples of it on the internet more often than you think. For example, you may have wondered why the ads that appear on websites or social networks are so personalised. The fact is that targeting is based on collecting information about the user, such as age, gender, location, groups and pages they belong to, where they are active, and so on. As a result, the system displays advertisements that are tailored to the parameters of the target audience. Read on for more information on this topic.

Targeted advertising means

Targeted advertising is a tool that collects traffic through parameters set for a specific audience.

How does targeting work?

Each Tagger must complete several tasks in order to launch an advertising campaign, including:

1. Study the queries of the target audience;
2. Search for traffic sources;
3. Creating creative for the advertising campaign;
4. Analyse the effectiveness of the advertising;
5. Advertising optimisation.

For an advertising campaign to be successful and generate a decent return, it's not enough just to serve ads to your chosen audience. That's why we've added an optimisation point to the list. We recommend that you monitor the results and, if they are unsatisfactory, make adjustments to the creative or change it altogether.

What is the cost of targeted advertising?

Targeted advertising pays for impressions, clicks, app installs or video views. The price is influenced by many factors, but the main one is competition. The cost of advertising is determined by auction. This means that several advertisers compete for each ad. In most cases, whoever offers the highest price wins.

What are the parameters of audience segmentation?

Special methods are used to "target" advertising to the required audience. For this purpose, criteria are assigned to select users who are potentially interested in the advertised services. Usually 5 main parameters are taken into account:

• Sociodemographic. The audience is identified by gender, age, income level, marital status;
• Geographical. It takes into account where the user lives, i.e. the country, the city, the district and even the street;
• Temporal. The time of day and days of the week when a person is most active on the network are analysed in order to target advertising;
• Log-in device characteristics. Advertising can be different according to the user's preference of operating system, browser, PC;
• Interest. Targeting will be based on a specific topic, for example related to finance or sports betting.

Example of target advertising

So you've decided to become a tagger and you're wondering: "What should an ad contain?". First of all, you need to create it. Then add your banner or the one provided by the company you are working with. It should not only attract the potential customer visually, but the text should also encourage the user to click on it. For example: "Get a bigger bonus by using an exclusive promo code".

How much do targeting specialists earn?

In today's world, being a targetologist is a highly sought-after profession. This is because a brand usually makes a profit from advertising and is therefore prepared to pay specialists who know their stuff. There is a wide range of salaries, but the income is mainly influenced by the qualification: junior — with minimal or no work experience, middle — with 1-3 years of work experience, senior — with three years of work experience. So, as in any other profession, salary is based on experience.

However, you can open up additional sources of income by working with an affiliate programme. It all depends on your skills and, most importantly, you work for yourself.

Affiliate programme for targeters

An affiliate programme is a form of business cooperation that benefits both parties. The advertiser's brand becomes more recognisable and the affiliate gets paid for promoting the company's services.

We recommend that you pay attention to the 1xBet affiliate programme. Its partners have access to such advantages as long-term earning potential, support of a personal manager, a huge selection of marketing tools, tracking statistics in a personal account and, of course, regular payments. In addition, the flexible programme allows even a beginner in the field of targeted advertising to earn up to 40%.

To become an affiliate, you need to register on the website. In the special form, fill in the empty fields with your login and password, contact details (first name, last name, email, messenger, messenger login, country, phone number) and payment details (preferred payment method, email). You will also need to add a link to your account, select a category and your preferred language. Your details will be verified within 24 hours. You will then be able to go to your personal account where you will be greeted with a notification in the form of a message with the actual domain for your affiliate link.

Please note that 1xBet offers a choice of two partnership models — RevShare and CPA. If you choose Revenue Share, you will receive a percentage of the revenue, and if you choose Cost Per Action, you will receive a fixed amount. Hybrid, i.e. RevShare + CPA, is also available.

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