What is an Affiliate Program?

An affiliate program is an alternative way to run a brand's advertising campaign. Organizations that want to increase their revenue attract media personalities to work with them to spread information about them through online activities and encourage users to take a targeted action, such as registering on a website or making a deposit. Of course, affiliates do not promote for free and receive a financial reward, the amount of which depends on the payment model they choose.

Read on to learn about the pros and cons of working within an affiliate program, as well as how to become an affiliate and open up an additional source of income.

Affiliate Program: How does it work?

An affiliate program is like a mechanism made up of parts such as a brand, an affiliate and a customer. If one of the components falls out of the link, the system will start producing errors, which will lead to a short circuit. Metaphors aside, let's get to the point — an affiliate program works according to a certain scheme, where each participant has a clear role and a specific task.

In summary, the initiator of an affiliate program provides marketing tools. The affiliate uses these tools to attract traffic. And the potential customer interacts with them.

Types of Affiliate Programs

There are many types of affiliate programs. Often there are two main payment models for cooperation: RevShare (Revenue Share) and CPA (Cost Per Action). They differ from each other by the fact that in the first model partners are paid a percentage of the income from work with the attracted client, while in the second model payment is charged only in case of a certain action of the user, for example, registration on the site. Thus, CPA allows the owner of an advertising platform to earn quickly, while RevShare will be more profitable in the long run.

There are also other types of affiliate programs:

1. CPC (Cost Per Click) — a model where advertisers pay for users to click on banners, for example;
2. CPI (Cost per Install) — a model where the advertiser pays for the installation of applications;
3. CPV (Cost per Visit) — a model where the advertiser is paid for each time a user visits a landing page within a specified time period;
4. CPS (Cost per Sale) — a model in which an affiliate receives a commission or percentage of the actual sale of a product or service.

How much money can I expect to earn from an affiliate program?

The affiliate program is based on a mutually beneficial relationship, i.e. both parties receive income. The amount of income depends directly on the affiliate's choice of cooperation model and how many days, months and years he thinks ahead. For example, CPA is more suitable for quick payback and reinvestment, and RevShare for long-term quality audience. When making a decision, it is recommended to base it on the following parameters: your traffic source, audience and financial possibilities. Therefore, if you have enough money to start advertising and do not expect any income from it, you can try RevShare. But if you don't have an audience yet and your budget is limited, it's better to go for CPA.

Arbitrage traffic sources

Traffic sources are websites and applications that drive users to a brand's website. The list of allowed sources varies depending on the organization that developed the affiliate program. We suggest to understand it using the example of 1xBet bookmaker. It develops cooperation with website owners, as well as people who blog in social networks: TikTok, Kick, Facebook, Twitch, Pinterest, Telegram, Instagram, Twitter (X) and YouTube.

Brand promotion marketing tools

Marketing tools are promotional materials provided by a brand that an affiliate can use on its site to promote the business. These include banners, tracking links, and promo codes that allow a company to track which partner has brought new customers to the site through a unique identifier. It also includes mobile applications with tags embedded in their code to track the source of installations.

How to use a banner on a website?

Banners are one of the most popular and effective ways to attract traffic. It is a graphic image that contains advertising context. Webmasters can place them in the header of the page or on the side (left or right). Users do not always click through to the bottom of the page, so it is important to focus on the most obvious places.

We recommend analyzing whether banners have a positive impact. To do this, look at metrics such as:

• CTR — click-through rate;
• Post-view — conversions made some time after viewing the banner;
• Post-click — sources from which the user returned to the advertiser's site;
• Brand lift — evaluation of brand awareness and interest in the brand;
• Search lift — comparing the audience that saw the ad and searched for the company using keywords to the audience that did not see the banner but searched for the company using a search engine.

Affiliate link types

Referral links identify an affiliate. They are divided into three categories: standard, deeplink and smartlink.

The functionality of standard links is that when a potential customer clicks on a link, they are redirected to the main menu of the advertiser's site.

In the second case study, the user will go to a specific page, for example, the registration form. According to statistics, deeplink is more profitable to use because a person is more likely to make a targeted action.

As for smartlink, a relevant offer is selected for the client based on location, operating system and other parameters.

What are promo codes for?

Promo codes are part of a marketing strategy to encourage new users to register on a brand's website and make a deposit. Usually they come in the form of a bonus on the first deposit. The promotion method is good because it can be applied to absolutely any platform: websites, social networks, blogs, mobile applications.

How do I choose an Affiliate Program?

Choosing an affiliate program to work with is an important step that determines whether your earnings will be reliable or not. In order not to lose money, you should pay attention to such criteria as conversion rates, commission and integration.

We would like to recommend you the 1xBet affiliate program, with which more than 100,000 entrepreneurs and bloggers from all over the world cooperate, and its interface is available in 20 languages, which is a proof that the bookmaker offers favorable conditions. What distinguishes it from its competitors are such advantages as long-term earning potential, a personal manager, access to statistics, regular payouts and, of course, a minimum withdrawal limit.

How to become a 1xBet affiliate?

To become an affiliate, you need to register with the 1xBet affiliate programme. To do this, go to the website and click on the "Register" button in the top right hand corner.

In the window that opens, fill in the blank fields with login, password, first name, last name, email, messenger, messenger login, country, phone number and preferred payment method. Be sure to include a link to your account, select a category and your preferred language.

Your details will be verified within 24 hours. You will then be able to go to your personal account where you will be greeted with a notification in the form of a message with the actual domain for your affiliate link.

How much does 1xBet pay for its advertising?

Having an account in an affiliate programme is not enough to start working with, as you will not be able to get paid for your activity until you choose a payment model. The bookmaker offers a choice between RevShare and CPA, which we have already mentioned. Let's take a closer look at them in the context of 1xBet's terms and conditions.

Payouts are made weekly, on Tuesdays, if the earned funds exceed the minimum required for withdrawal — more than $30. The flexible programme allows you to earn up to 40%, depending on the chosen GEO and traffic volume.

Separately, it is worth mentioning the commission. It is not always for life. For example, with some competitors it is 3 months, 6 months or a year. 1xBet pays during the whole time of cooperation with them.

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